Nevada — Est. 2023
GC campaign concept: an adult dancer in a charcoal gorilla-mark hoodie lighting an empty studio

(Collection concept)GC—001 · The hoodie

Shop the hoodie

Charcoal GC Hoodie, front view, with the white gorilla and red GC chest mark
Close-up of the gorilla and red GC chest mark on the charcoal hoodie
Illustrative adult athlete wearing the charcoal GC Hoodie after training
Close-up of the hood, drawcords and chest mark on the charcoal hoodie

1 / 4The hoodie

01 / The piece GC—001

The GC Hoodie

$78 USD · example price

Wear what you stand for. A charcoal layer carrying the gorilla — strength, protection and loyalty — for training days and everything after.

Colour Charcoal
SizeExample sizing
  • Concept piece. Orders aren’t open yet.
  • Sizes S–2XL shown as an example.
  • Demo checkout — no payment is taken.

Illustrative campaign: an adult in the charcoal GC Hoodie pulling the hood up at dusk

02 / Behind the mark

Strength.Protection.Loyalty.

A mind of your own — and people in your corner.

Illustrative campaign
Guerrilla Camp gorilla mark

03 / The campaign

Individuality,
with a place to belong.

Illustrative campaign artwork: a seated adult in the GC Hoodie framed by an oversized hood, with red halftone Own it typography
01 / IndividualityOwn it.
Illustrative campaign artwork: an adult dancer in the GC Hoodie with vertical red Move typography
02 / ActionMove.
Illustrative campaign artwork: three adult friends in GC clothing with red Together typography
03 / LoyaltyTogether.
Explore the hoodie

Illustrative campaign artwork, AI-generated for this concept.

04 / The world

After training.
Out with friends.

Illustrative campaign imagery

Illustrative campaign: an adult athlete in the GC Hoodie resting courtside at dawn
01 / 03First lightIllustrative campaign imagery
Illustrative campaign: an adult dancer in the charcoal GC Hoodie in a studio at dusk
02 / 03The studioIllustrative campaign imagery
Illustrative campaign: two adult friends walking out of a studio into a night street, one in the GC Hoodie
03 / 03Out the doorIllustrative campaign imagery
Explore the hoodie
Illustrative GC campaign: five adult teammates on concrete bleachers at sunset, arms around each other, seen from behind

One Camp.

05 / For teams & supporters

For the team — and everyone behind it. Explore GC’s developing youth fundraising program.

GC for teams Program in development · Illustrative campaign
Illustrative GC campaign: four adult friends in a huddle at night, looking down into the camera

Live Different!!

A collection concept. Orders aren’t open yet.

Follow @guerrilla_camp Illustrative campaign · Slogan artwork supplied by GC